Content is the king. Are you a king-maker?

Study the customers. Survey the stakeholders. Submerge into the products. Stick to the process . Sow stories that seed success.

Create, review and publish compelling content

• Own the content creation, review and publishing of blogs, web pages, case studies, application notes, whitepapers, feature & benefits documents, video scripts, self-help materials, testimonials and newsletters
• Reduce creation time by reusing existing content and re-purpose it on other channels
• Deliver our intent clearly to customers/partners by drafting written communications like newsletters, intimation emails and key product releases
• Maintain a repository of the content generated, organize and help marketers in distribution
• Assist marketers in perfecting the elevator pitches, positioning statements, in-product messages, social media posts and video scripts
• Joint work with growth marketers to build audience/followers, consistent traffic, social engagements, brand awareness, thought leadership from your content deliverables

Focus on the process that creates results

• Indulge in primary market research by understanding customer needs, market trends and competition
• Explore depth of our value propositions by collaborating with internal subjectmatter experts like product managers, QA, solution consultants, business consultants and customer success executives
• Align content generation plan with online/offline growth marketing activities, sales enablement plans and overall focus of the organization
• Collaborate with digital marketing team to align the SEO best practices, keyword research in your online content deliverables for best results
• Measure the performance of content generated through various channels, improve it iteratively to gain incremental growth in conversions
• Adhere to the content generation process from defining purpose, frequent reviews/showcases with relevant stakeholders, feedback tracking, publishing till tracking its performance

You will not fit in the role if

• You think content can be created without deep research involving interaction with users and relevant stakeholders
• You believe content creation is not a time bound activity and it can be done only when creativity strikes the chord
• You think the job ends when content is created and you're not keen to track its performance
• You are an individual rock star performer and not a team player.
• You cannot collaborate with intense engagement with the right people at the right time for the right solution
• You need someone to follow up on your work and not a good self-learner and find it difficult to go extra mile
• You do not enjoy continuous feedback and learning
• You feel like a victim in every challenge raised by team members or customers
• You love blaming others instead of seeking help to get the job done when it matters
• You are afraid to raise challenges at work
• You feel daily stand-ups, weekly reviews, monthly plans and course corrections are too much pressure
• You just want a 9 to 5 job