Defining Your Niche for Your Luxury Salon Business
Defining a niche is a critical step in establishing a luxury salon business in India. Your niche not only sets you apart from competitors but also helps you tailor your services to meet the unique needs and preferences of your target audience. Here's how to effectively define your niche: 1. Self-Assessment: Reflect on your expertise, passions, and strengths within the beauty and wellness industry. Consider your specialized skills and areas of interest that can serve as the foundation for your salon's niche. 2. Market Research: Research the local market to identify gaps or underserved segments within the luxury salon industry. Analyze customer preferences, trends, and demand to pinpoint potential niches. 3. Target Audience Analysis: Understand the demographics, psychographics, and preferences of your target audience. Determine which specific group of customers your niche will cater
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