Salon Software Tag

Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

Attracting New Clients for Your Salon and Spa

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy. Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

How team talk can boost your sales

Running a business requires you to use many skills, but the one that matters the most is communication with your team. In order for hair and beauty salons to grow and flourish, you must create an effective teamwork culture that also encourages employees to be good salespeople and to do this you need good communication. Your team must all be on the same ship and your role as the leader is to bring them together, all working towards your business goals. Meetings 101 Salon team meetings offer a foundation of good communication and gentle guided direction but they can feel daunting if they aren’t done regularly, or done only when something is not going as you had hoped. Here are some simple guidelines for effective team meetings. 1) FIGHT THE FEAR AND COMMIT TO

TOP TIPS TO BUILD A LOYAL CLIENT BASE IN YOUR SALON

Business Tips, Marketing

In a time where discounts account for a huge percentage of business, it is very important to build a loyal clientele, to keep business booming and clients returning. With the likes of Groupon offering extreme discounts with many brands and business across many sectors, it is essential that salons and spas have a strong clientele to avoid the rise and fall of the discount client. Here we take a look at ways in which you can encourage clients to return and become loyal. First Impressions Count! As with everything, your first impression always lasts, therefore it is essential that you create a great one, to really impress those who visit your salon/spa. Greet the client promptly, professionally and simply, treat them how you would like to be

How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

What are you doing with all that customer data you're hoarding? From names and contact information to the frequency of purchasing, total lifetime value and beyond, these insights are good for more than file cabinet filler. With the right pieces of information about your clients, you can craft your entire lead generation strategy around solid facts instead of educated guesses. If you keep any kind of record of your business interactions, then you are already sitting atop a honeypot dripping with profit-driving details, even if you don’t realize it. Recognizing and understanding concrete evidence about the people who fuel your business can propel your marketing farther than hunches or “gut feelings” could ever accomplish alone. The best part is, you don’t have to be a corporate giant

Hop to It: 3 Easter Marketing Ideas for Salon Owners

When you think of taking advantage of holidays to increase revenue for your salon, Easter may not be one that springs to mind first. See what I did there? However, as a salon owner, there are multiple ways that you can maximize Sunday, April 1 to result in a surge in business. That’s right, Easter is right around the corner and with that comes a great opportunity for your salon to rake in the dough. Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter

10 Ways to Keep Clients Coming Back to Your Salon

Making friends can be easy for many people; it’s keeping them that can often be difficult. Actually, maintaining any type of relationship takes work. So it should come as no surprise that you’d have to devise creative ways to get your clients returning to your salon on a regular basis. Some of these tips are pretty simple. And, hey, you might even just have some fun while you’re at it! If your head isn’t already brimming with ideas, here are 10 tips to help get you started! 1. Develop a Rewards Program How do you ensure your clients are loyal to you? By starting a loyalty or rewards program! What’s great about loyalty programs is that clients are rewarded for their continued business! Whether it’s a simple punch

Fresh Salon and Spa Marketing Ideas for Spring

It may be hard to believe, but Spring is just around the corner - in fact, it starts next Tuesday! With the dawning of a new season comes ample opportunity to allow your marketing efforts to really blossom. Now is a great time to start thinking about new ways to promote your business throughout the new season to help bring in new customers and increase revenue. Here are some creative ways to ramp up your marketing this spring. Let’s spring clean your advertising Springtime is a time for new beginnings, and comes only second to New Year’s in terms of starting anew. It’s time to get rid of the old and bring in the new--think “New season, new you” for your messaging. Use this as a means to

5 Ways to Maximize Your Salon’s Instagram

With more than 700 million users, Instagram is one of the top online destinations for both consumers and businesses. And when more than 50% of those users follow a business and 60% learn about products or services on the platform, using Instagram for promoting your business is a must. For businesses where an image speaks a thousand words—such as salons and spas—Instagram can be the best social media platform for brand awareness and growth. Whether you’re new to Instagram or have been building your following for years, follow these essential five tips for leveraging the platform for your salon. 1. Use Targeted Hashtags Using hashtags for your posts helps you reach new audiences and build your following. For every post, include several hashtags that highlight the image you’re

12 point GST Compliance checklist for Salon, Spa, Gym and Fitness

GST COMPLIANCE As the Goods and Services Tax (GST) rolls out from July 1, businesses are busy preparing themselves for the final stages of implementation of the biggest indirect tax reform ever in India. GST is going to have an overall impact on the prices of various commodities, investment opportunities and the business operations, in all sectors of the economy. For a proper, seamless transition to the GST regime, proactive management of resources and punctual groundwork should be done beforehand. Checklist for every business to ensure Pre-GST readiness before the roll-out date: GST migration Technology infrastructure Invoice preparation utility Accounting ERP Excel/spreadsheet software: Service provider Selecting an application service provider Salon software Spa software Gym Software Retail Software GST is a procedure-driven system where timely and accurate compliance are

Salon Software India An Innovative Change for the Business Industry

If you own or manage a salon, you might have experienced issues in the past regarding appointment scheduling. It’s a shame, because when you own a salon and work in the industry, all you want to do is give a client an incredible hairstyle that will send him or her out of the door with confidence. Luckily, with the help of efficient salon software, you can go about your business without worrying over the tedious details that can go into scheduling. Take the experts at Taylor Reese, for instance. The entire team at their Highland Park, Illinois-based hair salon uses salon software to take care of their scheduling needs, which allows them the time to take on what really matters: the quality of a client’s haircut,

KEEP CUSTOMER SERVICE SPECIAL

No matter where you go, places you visit or people you meet, first impressions are forever lasting and are something that are extremely important when working in a client facing industry – with hairdressing, beauty and barbering one of the most important client facing industries across India. No matter the industry, it is extremely important that clients are greeted with nothing but exceptional service every time they visit the salon, spa or barbershop. It’s the little things that count and that keep clients coming back, solidifying their loyalty to your business/brand. Here we take a look at how you can make the clients visit extraordinary from start to finish; Answer the phone within three rings. We all know that salons can sometimes be quiet noisy therefore answering

TOP TEN TIPS WHEN CHOOSING A SOFTWARE COMPANY

Choosing the right software company and software package can be a hard decision when ensuring all your needs and wants are met. Here Darren Pick, Managing Director of Invoay Software gives his top ten tips when choosing the best brand and package for your salon. Explain what you are looking for in order to meet the goals of your business. Many people don’t realise that our packages can be tailored to their business needs and wants. Explain fully, and in as much detail as you can, what you feel is required to make your business as efficient as possible and allow your chosen company to explain how their package will work for you. Research – you can never do enough research! There are many brands

12 Good Marketing Ideas for Salons

Everyone loves to look their very best and no service helps to achieve the perfect look better than a hair salon does. The only problem that salons sometimes face is that they are considered a premium service, so the costs are eliminated from a budget if times for a customer get tight. Is there a way a hair salon can market their services to new clientele so that they can have a consistent level of income streaming through the door? For many hair salons, the end results are what provide the best marketing tools of all. When people know they look good, then their confidence levels soar and they’re able to do great things! If you help others accomplish their goals because you’re making their hair

Growing profits through smart marketing

This guide takes you on a journey, from the definition of marketing right throgh to listing some tried and tested salon marketing campaigns. The benefits of salon software to your marketing capabilities as a salon cannot be underestimated. Investing in salon software gives hair and beauty salons the power to target marketing messages, review the effectiveness of campaigns and harness cost-effective ways of communication such as text messaging. This troubleshooter guide, produced by Invoay software, answers the following salon marketing questions: Why is marketing important? Who should I contact? How should I contact them? What are my obligations under Data Protection? Which marketing campaigns will work for me? What are the common pitfalls? Many thanks to our team of contributors who have made these guides possible; from industry

All About Text Marketing for Salon, Spa, Gym and Wellness Center in India

Within the India a recent survey has found that 95% of the population now owns a smartphone, with an astonishing 55% looking at their phone within 15minutes of waking up in the morning. Looking more in-depth, 90% look at a text message within 90seconds of receiving them. Today, more often than not, we see clients using their smartphones at every opportunity, whilst in the salon and out and about, especially whilst using transport links. This is a prime opportunity for business to target their clients with text marketing, to increase noticeability and increase client retention. Here we look at into text marketing as a whole and how it can help engage and entice customers, resulting in increased revenue which in turn can benefit the business as

All About GST Registration for Beauty Parlours, Salon and Spa services in India