Invoay Redefining Salon & Spa Industry at Professional Beauty in Mumbai, India

Invoay Software Redefining Salon & Spa Industry in India- Showcased “Power of Touch” at Professional Beauty Show at Mumbai (16-17 September 2019) Technology is changing salon and spa businesses, their client behaviours and structures. Salon and spa businesses must rethink their relationship with clients at every stage of the buying cycle—from discovery, transaction right up to post-purchase engagement. Whether they realise it or not, most salon and spa in today’s connected economy are already going through tech-driven transformation. What is required for salon and spa to thrive in this connected age is a leadership that understands the change and embraces it. Invoay Software, a leading salon and spa software services and technology solutions company participated as a technology partner and exhibitor at the Professional Beauty event, held

A Complete Guide on How To Start A Salon Business In India

Business Tips, Interior Design, Marketing, Salon Software

Despite the substantial risks and the tough hours, owning a Salon business is one of the most rewarding experiences of your life. If you too have nurtured a lifelong ambition of starting up a salon, and don’t know how to go about it, or are currently in the middle of setting up your first Salon, then this article is just for you and will tell you in detail, how to start a salon business in India. Hair & Beauty Industry in India The overall Indian Hair & Beauty is one of the fastest growing in the world, and the size of salon industry is expected to cross $ 5 billion mark by the end of this financial year all because of rising incomes, rapid urbanization, increasing working population and technological advancements, more Indian

OFFERING SALON DISCOUNTS – GOOD OR BAD?

Business Tips

Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

Attracting New Clients for Your Salon and Spa

Marketing, Business Tips

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy. Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

Marketing

What are you doing with all that customer data you're hoarding? From names and contact information to the frequency of purchasing, total lifetime value and beyond, these insights are good for more than file cabinet filler. With the right pieces of information about your clients, you can craft your entire lead generation strategy around solid facts instead of educated guesses. If you keep any kind of record of your business interactions, then you are already sitting atop a honeypot dripping with profit-driving details, even if you don’t realize it. Recognizing and understanding concrete evidence about the people who fuel your business can propel your marketing farther than hunches or “gut feelings” could ever accomplish alone. The best part is, you don’t have to be a corporate giant

10 Ways to Keep Clients Coming Back to Your Salon

Marketing

Making friends can be easy for many people; it’s keeping them that can often be difficult. Actually, maintaining any type of relationship takes work. So it should come as no surprise that you’d have to devise creative ways to get your clients returning to your salon on a regular basis. Some of these tips are pretty simple. And, hey, you might even just have some fun while you’re at it! If your head isn’t already brimming with ideas, here are 10 tips to help get you started! 1. Develop a Rewards Program How do you ensure your clients are loyal to you? By starting a loyalty or rewards program! What’s great about loyalty programs is that clients are rewarded for their continued business! Whether it’s a simple punch

12 point GST Compliance checklist for Salon, Spa, Gym and Fitness

Business Tips

GST COMPLIANCE As the Goods and Services Tax (GST) rolls out from July 1, businesses are busy preparing themselves for the final stages of implementation of the biggest indirect tax reform ever in India. GST is going to have an overall impact on the prices of various commodities, investment opportunities and the business operations, in all sectors of the economy. For a proper, seamless transition to the GST regime, proactive management of resources and punctual groundwork should be done beforehand. Checklist for every business to ensure Pre-GST readiness before the roll-out date: GST migration Technology infrastructure Invoice preparation utility Accounting ERP Excel/spreadsheet software: Service provider Selecting an application service provider Salon software Spa software Gym Software Retail Software GST is a procedure-driven system where timely and accurate compliance are

TOP TEN TIPS WHEN CHOOSING A SOFTWARE COMPANY

Marketing

Choosing the right software company and software package can be a hard decision when ensuring all your needs and wants are met. Here Darren Pick, Managing Director of Invoay Software gives his top ten tips when choosing the best brand and package for your salon. Explain what you are looking for in order to meet the goals of your business. Many people don’t realise that our packages can be tailored to their business needs and wants. Explain fully, and in as much detail as you can, what you feel is required to make your business as efficient as possible and allow your chosen company to explain how their package will work for you. Research – you can never do enough research! There are many brands

Salon Tag