OFFERING SALON DISCOUNTS – GOOD OR BAD?

Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

Attracting New Clients for Your Salon and Spa

Marketing, Business Tips

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy. Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

Referral Programs Tag

OFFERING SALON DISCOUNTS – GOOD OR BAD?

Attracting New Clients for Your Salon and Spa