March 2019

Raising your salons profile is something very important, and a task that should never be out to the side – you want to make potential clients aware of your salon/spa, the services you offer and what you can provide them in terms of pampering and of course, up to date products and services, as well as a level of professionalism and customer care. Locally, there are many things you can do to engage with those in the area. It’s all about networking and getting your name out there. Digitally the world is your oyster. Been seen and be heard. Ways to boost your salon profile Hire a PR Agency who specialises within your industry. They will be able to guide you and put together a plan to

The old paper loyalty punch-cards have been widely upgraded to electronic loyalty programs. Taking off from the success of the Starbucks Gold loyalty program, a large number of  these programs are now in the marketplace, including such national brands as Belly, FiveStars, Perka and Fishbowl, as well as many white label products.  All tend to complement other promotional efforts, such as digital coupons and prepaid deals. Most loyalty programs not only reward returning customers with free items after a certain number of visits and/or spending, but they also help SMBs recognize customers, and to  take the personalized data from transactions to  spur further engagement with customers via immediate feedback and reviews.   The goal, clearly, is to make the SMB engagement with customers more like "Cheers"