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Marketing and Business Blog

This is where you’ll find all the latest blog news from the hair and beauty industry, including top tips, best practice and practical advice to help you build a better business. We’ll also be sharing our company news and details of any events we’ll be attending to keep you up to date with all things INVOAY.

Business Tips, Salon and Spa, Salon Software, Spa Software
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Managing a salon business in India requires a combination of skills, tools, and strategies. Here are some key steps to help manage a salon business effectively in India: Hire and Train Staff: Hire skilled and trained staff who can offer quality services to customers. Train the staff regularly to ensure they are up-to-date with the latest beauty trends, techniques, and products. Maintain Hygiene and Sanitation: Keep the salon clean and hygienic to avoid any health hazards. Train your staff on the importance of hygiene and sanitation and have a regular cleaning schedule in place. Offer Excellent Customer Service: Provide excellent customer service to ensure customer satisfaction. Ensure that your staff is polite, friendly, and knowledgeable about the services and products offered. Optimize Scheduling and Appointments: Use salon management software

Business Tips, Salon and Spa, Salon Software, Spa Software
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The Indian salon market presents a significant opportunity for SaaS providers like Invoay to offer their software to businesses in the industry. The beauty and wellness industry in India is rapidly growing, and salons and spas are looking for innovative solutions to manage their businesses effectively. Here are some factors that make the Indian salon market a potential target for Invoay software as a SaaS: Growing market size: The Indian salon market is growing at a rapid pace. According to a report by Euromonitor International, the salon industry in India is expected to grow at a CAGR of 27% to reach INR 200 billion by 2024. Increased demand for digital solutions: The beauty and wellness industry in India is becoming increasingly digitized. Salons and spas are looking for

Business Tips, Marketing, Salon and Spa, Salon Software
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We understand the importance of Salon digital marketing solutions, especially now that the majority of consumers head online before visiting your salon. Traditional marketing is still very much alive and well, but consumers want information at their fingertips, when they need it, so being present online is more important than ever before. Invoay is a leading salon software marketing tool, developed over years to help salons boost bookings, marketing, sales, service, analytics, loyalty, and digital experience solutions. Invoay provides the hair and beauty industry with first-class digital marketing solutions. From responsive and mobile first e-commerce websites to online advertising campaigns, we provide exceptional customer service. Simple Salon Marketing Invoay industry leading technology in automated salon marketing. Once your system is set up, you’ll have a stream of new

Invoay Update, Business Tips, Salon and Spa, Salon Software, Spa Software
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Thanks to Invoay and our Reserve with Google integration, your services can be booked directly and seamlessly on both Google Search and Google Maps. You can now show a “book now” button onto your Business Profile on Google. With this, you have another quick and convenient way for your customers to book your services. All bookings and availability are automatically synchronized in real-time with your Invoay account, so you always have a complete overview of all bookings and channels, avoiding double bookings. Why Reserve with Google? Online booking at beauty salons and hairdressers has been indispensable for years. We like to brainstorm along with you about your online presence and help you to be visible in the right places. That's why we started a partnership with Reserve with Google

Business Tips, Salon and Spa, Salon Software, Spa Software
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Setting both short and long-term goals is a fantastic way to keep you and your team motivated to achieve more. Completing a series of goals, such as posting on social media once a week, can help you build good practices within the salon and maintain them Setting goals for the future can be key to encouraging a salon to develop, whether the goal is to increase your revenue by a certain amount or to redecorate the salon to breathe new life into the business. By setting a goal and then planning out what actions and changes you need to take to achieve it (in small manageable steps of course) you can find it much easier to achieve your goal. When it comes to setting goals and

Retail, Business Tips
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Using Data to Optimize Inventory PerformanceLearn the essential principles of data-driven inventory managementEffective inventory management is a skill, but it’s also a collection of processes that can be streamlined simply by using the right tools and methodologies.Following are some of the  top tips on how to manage inventory effectively within your retail business.Drive your decisions through the right reports, not predictions   Do you currently know which products are under and over stocked across each of your stores? Are you confident in which categories are selling? Having real-time reports and dashboards that allow you to gain visibility, unveil blind-spots and make data-driven decisions is a critical aspect of mastering how to manage inventory in your retail store.Unify your inventory data  There are numerous benefits from integrating inventory control processes

Retail
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If you find attracting customers is hard, holding onto them is even harder. In today's multi-brand, multi-channel shopping environment, consumers are spoilt for choice and one bitter experience is all it takes for them to defect to your competitor (or often permanently). Sometimes, just being an average experience is enough to leave customers sufficiently unimpressed – as the retail professional speaks about, customer loyalty may no longer exist. However, there is one area that flies in the face of today’s changeable, disloyal consumer, and that’s luxury. Premium brands are the masters of creating a brand culture that consumers want to follow; sometimes even if they can’t afford to buy into it. Why is this? Because luxury is best at achieving what all owners are trying to do:

Coronavirus - Covid19, Salon and Spa
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Over the past few months, the hair and beauty industry has been through a rollercoaster of uncertainty with turnover falling by 40% due to the multiple closures during the pandemic. When the country first went into lockdown, salons and spas were forced to close their doors until their reopening was allowed after some months. This reopening saw the industry adapt to new ways of working that complied with social distancing measures and track-and-trace.As COVID-19 cases began to soar in another lockdown was introduced, causing businesses to close for a time again. Businesses may have to react quickly to a tier system and wave of local lockdowns, with salons may remain open with scattered hours.In this article, we’ll get you ready to reopen your business, plus salon

Business Tips, Salon Software, Spa Software
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Software free trials may be one of the most misunderstood concepts by a serious salon and spa business owner. Maybe it’s because most salon software products provide one, so should you to take software for trial! However, be careful to avoid the main issues that relates with free salon software trials. What is a Free Salon and Spa Software Trials for your business?   A Free software trial allows your salon and spa business users to use the software product for free, during a limited period. The question is why should users benefit from the service for free? Companies providing salon and spa software offer free trials, and they see varying success rates. You have to think and decide whether is it the best for your business or

Coronavirus - Covid19
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When your Salon and Spa is under Lockdown In the eventuality that your salon and spa is forced to close, it's important to communicate with your clients in a calm and reassuring way. Encourage those who had appointments to reschedule for a date in the future when you feel you will safely be open. Hi [Customer Name], As per government advice, [Salon Name] is closed till 14th April 2020. You can call us at and for your appointment  Hi [Customer Name], [Salon Name] is now closed until further notice. Please follow the government guidelines. We will update you on when we will be available to serve you for the services.  Hi [Customer Name], While [Salon Name] is closed, we are taking purchases of Prepaid Membership Wallet. You can buy

Coronavirus - Covid19
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Personal interaction is critical to business operating into beauty and wellness. Because of this, all the owners, managers and staff may be worried about the impact that coronavirus COVID-19 could have on your business and looking to create a crisis plan. Please note that you’re not alone. Salons, spas, nails, makeup studios, and wellness clinics everywhere are making hard decisions on what to do considering the coronavirus pandemic. We’ve gathered up a few tips on what you may want to consider over the next few days and weeks.  1. Lean into pre-booking from your customers As most of the salon, spa, or wellness facility needs to close due to coronavirus, take the opportunity to encourage your loyal customers to prebook their next appointment for when you plan

Coronavirus - Covid19
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Sterilization, disinfection, sanitation… exactly what do they all mean? And how should you practice them in your hair, beauty salon or nail spa?  In general, also your salon sanitation practices are extremely important to your hair or beauty salon. The main risk is cross-contamination – either from yourself or between clients. So, what do you need to do to ensure all your tools are properly disinfected and your salon is sanitary? Is dunking them in a jar of blue disinfectant enough? According to the professional, there are actually three simple steps you need to follow – Clean; Disinfect; Dry. It’s a common misconception that throwing your tools into a jar of blue disinfectant or barricade is all you need to do to. In fact, this is only one step in the

Coronavirus - Covid19
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Whatever the type of beauty and hair business, every workplace must be a fully hygienic environment. This is extremely important in an establishment such as salon, spa, nail spa, makeup studios, eyelashes, waxing, skin and hair clinics that see so many different people passing through every day. On top of heavy footfall, working in a salon and spa environment also means that you and your team are exposed to many different clients and performing treatments everywhere from their hair and scalp to their fingernails and toenails, to their most intimate areas. With all of this in mind, as a salon and spa owner, it is imperative that excellent salon and spa hygiene and good housekeeping within your business is at the forefront of your mind, not

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Coronavirus - Covid19
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Salon, Spa, Hair, Beauty and Skin Clinics Business On account of the shutdown in India due to Coronavirus, the Government has extended various compliance due dates. The announcement for the extension was made by the Hon’ble Finance Minister Smt. Nirmala Sitharaman. Income Tax Due Date Extension FY18-19 last date for filing income tax return has been extended to 30th June 2020. For delayed income tax payment made till 30th June 2020, delayed payment on income tax will be reduced to 9% from 12%. No due date extension for TDS deposit, but delayed deposit of TDS – will attract only a reduced interest of 9% till 30th June 2020. The current rate for delayed deposit of TDS is 18%. Various other income tax due date extensions have been extended to

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