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Invoay Update, Business Tips, Salon and Spa, Salon Software, Spa Software
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Thanks to Invoay and our Reserve with Google integration, your services can be booked directly and seamlessly on both Google Search and Google Maps. You can now show a “book now” button onto your Business Profile on Google. With this, you have another quick and convenient way for your customers to book your services. All bookings and availability are automatically synchronized in real-time with your Invoay account, so you always have a complete overview of all bookings and channels, avoiding double bookings. Why Reserve with Google? Online booking at beauty salons and hairdressers has been indispensable for years. We like to brainstorm along with you about your online presence and help you to be visible in the right places. That's why we started a partnership with Reserve with Google

Business Tips, Salon and Spa, Salon Software, Spa Software
5

Setting both short and long-term goals is a fantastic way to keep you and your team motivated to achieve more. Completing a series of goals, such as posting on social media once a week, can help you build good practices within the salon and maintain them Setting goals for the future can be key to encouraging a salon to develop, whether the goal is to increase your revenue by a certain amount or to redecorate the salon to breathe new life into the business. By setting a goal and then planning out what actions and changes you need to take to achieve it (in small manageable steps of course) you can find it much easier to achieve your goal. When it comes to setting goals and

Retail, Business Tips
5

Using Data to Optimize Inventory PerformanceLearn the essential principles of data-driven inventory managementEffective inventory management is a skill, but it’s also a collection of processes that can be streamlined simply by using the right tools and methodologies.Following are some of the  top tips on how to manage inventory effectively within your retail business.Drive your decisions through the right reports, not predictions   Do you currently know which products are under and over stocked across each of your stores? Are you confident in which categories are selling? Having real-time reports and dashboards that allow you to gain visibility, unveil blind-spots and make data-driven decisions is a critical aspect of mastering how to manage inventory in your retail store.Unify your inventory data  There are numerous benefits from integrating inventory control processes

Retail
5

If you find attracting customers is hard, holding onto them is even harder. In today's multi-brand, multi-channel shopping environment, consumers are spoilt for choice and one bitter experience is all it takes for them to defect to your competitor (or often permanently). Sometimes, just being an average experience is enough to leave customers sufficiently unimpressed – as the retail professional speaks about, customer loyalty may no longer exist. However, there is one area that flies in the face of today’s changeable, disloyal consumer, and that’s luxury. Premium brands are the masters of creating a brand culture that consumers want to follow; sometimes even if they can’t afford to buy into it. Why is this? Because luxury is best at achieving what all owners are trying to do:

Coronavirus - Covid19, Salon and Spa
5

Over the past few months, the hair and beauty industry has been through a rollercoaster of uncertainty with turnover falling by 40% due to the multiple closures during the pandemic. When the country first went into lockdown, salons and spas were forced to close their doors until their reopening was allowed after some months. This reopening saw the industry adapt to new ways of working that complied with social distancing measures and track-and-trace.As COVID-19 cases began to soar in another lockdown was introduced, causing businesses to close for a time again. Businesses may have to react quickly to a tier system and wave of local lockdowns, with salons may remain open with scattered hours.In this article, we’ll get you ready to reopen your business, plus salon

Business Tips, Salon Software, Spa Software
6

Software free trials may be one of the most misunderstood concepts by a serious salon and spa business owner. Maybe it’s because most salon software products provide one, so should you to take software for trial! However, be careful to avoid the main issues that relates with free salon software trials. What is a Free Salon and Spa Software Trials for your business?   A Free software trial allows your salon and spa business users to use the software product for free, during a limited period. The question is why should users benefit from the service for free? Companies providing salon and spa software offer free trials, and they see varying success rates. You have to think and decide whether is it the best for your business or

Coronavirus - Covid19
5

When your Salon and Spa is under Lockdown In the eventuality that your salon and spa is forced to close, it's important to communicate with your clients in a calm and reassuring way. Encourage those who had appointments to reschedule for a date in the future when you feel you will safely be open. Hi [Customer Name], As per government advice, [Salon Name] is closed till 14th April 2020. You can call us at and for your appointment  Hi [Customer Name], [Salon Name] is now closed until further notice. Please follow the government guidelines. We will update you on when we will be available to serve you for the services.  Hi [Customer Name], While [Salon Name] is closed, we are taking purchases of Prepaid Membership Wallet. You can buy

Coronavirus - Covid19
7

Personal interaction is critical to business operating into beauty and wellness. Because of this, all the owners, managers and staff may be worried about the impact that coronavirus COVID-19 could have on your business and looking to create a crisis plan. Please note that you’re not alone. Salons, spas, nails, makeup studios, and wellness clinics everywhere are making hard decisions on what to do considering the coronavirus pandemic. We’ve gathered up a few tips on what you may want to consider over the next few days and weeks.  1. Lean into pre-booking from your customers As most of the salon, spa, or wellness facility needs to close due to coronavirus, take the opportunity to encourage your loyal customers to prebook their next appointment for when you plan

Coronavirus - Covid19
5

Sterilization, disinfection, sanitation… exactly what do they all mean? And how should you practice them in your hair, beauty salon or nail spa?  In general, also your salon sanitation practices are extremely important to your hair or beauty salon. The main risk is cross-contamination – either from yourself or between clients. So, what do you need to do to ensure all your tools are properly disinfected and your salon is sanitary? Is dunking them in a jar of blue disinfectant enough? According to the professional, there are actually three simple steps you need to follow – Clean; Disinfect; Dry. It’s a common misconception that throwing your tools into a jar of blue disinfectant or barricade is all you need to do to. In fact, this is only one step in the

Coronavirus - Covid19
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Salon, Spa, Hair, Beauty and Skin Clinics Business On account of the shutdown in India due to Coronavirus, the Government has extended various compliance due dates. The announcement for the extension was made by the Hon’ble Finance Minister Smt. Nirmala Sitharaman. Income Tax Due Date Extension FY18-19 last date for filing income tax return has been extended to 30th June 2020. For delayed income tax payment made till 30th June 2020, delayed payment on income tax will be reduced to 9% from 12%. No due date extension for TDS deposit, but delayed deposit of TDS – will attract only a reduced interest of 9% till 30th June 2020. The current rate for delayed deposit of TDS is 18%. Various other income tax due date extensions have been extended to

Business Tips, Retail POS Software, Salon Software, Spa Software
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HOW TO CHOOSE THE RIGHT SALON & SPA MANAGEMENT SOFTWARE FOR CHARTERED ACCOUNTANT (C.A) IN INDIA To succeed in the competitive salon and spa industry, you’ll need a firm grip on the finances. One of the major reasons why salon and spa go out of business is badly managed accounts. With transactions going through on a daily basis and razor-thin margins, it’s important to manage cash flow well and keep an eye on inventory, costs, and revenue. So, it's wise to think about salon accounting software before you open your salon and spa. Salon and spas do lots of their business outside conventional working hours. Lunchtimes, evenings, weekends and holidays are busy periods for most of the salon and spa. This influences the overall management of their accounts.

Salon Software, Marketing, Spa Software
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Invoay Software Redefining Salon & Spa Industry in India- Showcased “Power of Touch” at Professional Beauty Show at Mumbai (16-17 September 2019) Technology is changing salon and spa businesses, their client behaviours and structures. Salon and spa businesses must rethink their relationship with clients at every stage of the buying cycle—from discovery, transaction right up to post-purchase engagement. Whether they realise it or not, most salon and spa in today’s connected economy are already going through tech-driven transformation. What is required for salon and spa to thrive in this connected age is a leadership that understands the change and embraces it. Invoay Software, a leading salon and spa software services and technology solutions company participated as a technology partner and exhibitor at the Professional Beauty event, held

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Salon Software, Business Tips, Spa Software
9

As per the market on Franchising survey, salon and spa franchising has been a significant industry sector of the Indian economy, accounting for 10% percent of retail sales across 90 industries and generating one in nine jobs. The survey, conducted by the independent agency, said that approximately 1,50,000 salon and spa franchise businesses employed over 1.8 million people and contributed to the Indian economy. One of the best ways to get a revenue share of this booming salon and spa industry is by incorporating salon and spa franchise management software in your business. Not only can salon and spa franchise management software help boost your revenue, but it can also increase business management and collaboration among your salon and spa franchise outlets located throughout the country

Business Tips, Salon Software, Spa Software
10

Running a standalone salon or spa is a quite tedious and time-consuming task and managing multiple locations of a large salon or spa chain becomes even more difficult. The most prominent challenge salon or spa owners face while running a chain salon or spa is monitoring the business of each centre. Since it is not possible to be present at all the centre to control the operations, you should make use of a robust salon and spa ERP software to manage your salon or spa chain. A hybrid salon and spa ERP software provide end to end management of all the centres and allow you to control the operations from head office. In this article, we will help you to understand how you can manage your

Business Tips, Marketing, Salon Software, Spa Software
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There are many reasons for salon and spa owners in India to build their own loyalty program as it can help them engage their clients, grow revenue, and increase client retention. It is essential to invest time in setting up a salon and spa loyalty program to make it successful and actually work and help grow your business in India. Don’t do mistake to just randomly assign points and launch without a plan in place. SET YOUR OBJECTIVE Beyond loyal clients, what do you want to achieve through your loyalty rewards program? Build your program with a goal in mind. This will help you to ensure that you are not throwing away profit but rather investing it to grow your salon and spa business in India. A few possible goals

Business Tips, Salon Software
5

Starting a new business is tough. According to a well known consulting firm, “20 percent  of hair and beauty businesses fail in their first year, and 50 percent of those who cross, fail in their fifth year.” Improving those figures are paramount, and that is where Salon by Invoay Software comes in. It is your personal assistant, operation and marketing manager and, most importantly, your business partner to help you set up and maintain your hair or beauty business. Whether you’re at the starting foundation or trying to cut it against the competition, here are five key areas where Salon can be helped: 1: Managing Operations It is very crucial to understand and work on the best business practices of hair and beauty industry from day one. The processes built from the

Marketing, Business Tips
8

Customer retention is essential for long-term success. Having a loyal base of customers who come back on a regular basis for appointments will sustain your business. Adding a new client is both more challenging, and more expensive, than encouraging an existing client to make a return visit. In fact, research shows that acquiring a new customer can be 10x as expensive as retaining a current client. Here are some other stats that show the value of client loyalty to your overall ROI: A 2% increase in customer retention can decrease costs by 10%. Increasing retention rates by 5% increases profits by at least 25% and up to 95%. Repeat customers spend 67% more on average than first-time customers. However, it’s not always easy to get first-timers committed to coming

Business Tips, Marketing
8

In a digital world full of so many options, creating customer loyalty can be a challenge. Consumers are more aware than ever of the abundance of choices, and with so much happening online these days, this problem has spread across all industries and businesses of all sizes. These days, customer retention requires a new and improved understanding of the customer relationship, especially in the beauty sector. Unhappy customers tell 36% more people about their experience than satisfied ones do. U.S. businesses lose an average of $62 billion a year to poor customer experiences. To stay ahead of these stats, leading brands like Drybar and Skin Laundry make sure revenue never walks out the door in the first place. They use comprehensive customer feedback methods to stay aware of what customers

Business Tips, Marketing
9

EVERYTHING YOU NEED TO KNOW ABOUT IN-SALON SERVICE & RETAIL ANALYTICS Life can be tough for a beauty and hair business. There are a hundred of things to do and never enough time to do them all. Sometimes it can be hard to know where to focus your time and energy. That’s where in-salon analytics solutions come in. This advanced technology is designed to give salon and spas business like you the data that you need to understand the inner workings of your business, so you can put your effort into the projects and tasks that improve the client experience, keep them coming back for more, and help you run your salon and spa more efficiently. What Are In-Salon Service and Retail Analytics? Let’s first start with a basic explanation

Business Tips, Marketing
10

Raising your salons profile is something very important, and a task that should never be out to the side – you want to make potential clients aware of your salon/spa, the services you offer and what you can provide them in terms of pampering and of course, up to date products and services, as well as a level of professionalism and customer care. Locally, there are many things you can do to engage with those in the area. It’s all about networking and getting your name out there. Digitally the world is your oyster. Been seen and be heard. Ways to boost your salon profile Hire a PR Agency who specialises within your industry. They will be able to guide you and put together a plan to

Business Tips, Marketing
8

The old paper loyalty punch-cards have been widely upgraded to electronic loyalty programs. Taking off from the success of the Starbucks Gold loyalty program, a large number of  these programs are now in the marketplace, including such national brands as Belly, FiveStars, Perka and Fishbowl, as well as many white label products.  All tend to complement other promotional efforts, such as digital coupons and prepaid deals. Most loyalty programs not only reward returning customers with free items after a certain number of visits and/or spending, but they also help SMBs recognize customers, and to  take the personalized data from transactions to  spur further engagement with customers via immediate feedback and reviews.   The goal, clearly, is to make the SMB engagement with customers more like "Cheers"

Business Tips, Interior Design, Marketing, Salon Software
20

Despite the substantial risks and the tough hours, owning a Salon business is one of the most rewarding experiences of your life. If you too have nurtured a lifelong ambition of starting up a salon, and don’t know how to go about it, or are currently in the middle of setting up your first Salon, then this article is just for you and will tell you in detail, how to start a salon business in India. Hair & Beauty Industry in India The overall Indian Hair & Beauty is one of the fastest growing in the world, and the size of salon industry is expected to cross $ 5 billion mark by the end of this financial year all because of rising incomes, rapid urbanization, increasing working population and technological advancements, more Indian

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Business Tips, Marketing, Salon Software
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As an accounting firm working with salons, spas, and distributors for several decades, we have identified many key traits that make these businesses successful. Using specific tactics, we can see what is working right with a business and what is wrong and then base any advice on successful strategies. Below, is an overview of accounting industry secrets that we feel will help put your salon or spa on the road to success. Naturally, this is just a small part of the big picture and cannot replace the advice and services of a qualified CPA, but it’s a good starting point to get your business on track. Be a Business Person First Running a salon is a business. To be successful, your salon or spa must be run

Business Tips, Salon Software
7

Profound words of advice can stick with you throughout your life and can affect your decision-making within your career. We reached out to professionals working in salons and spas and asked them to name the best piece of advice anyone in the industry has ever given them. Here are some of the more powerful and thought-provoking answers: Treat the customer the way you would want to be treated. Enjoy your work, love your clients with respect, and be honest. No matter how hard a customer may be to handle, always remain calm and smile. Work hard, believe in yourself and have self-confidence. Patience is a virtue and a smile is priceless! Take care of your own health so you have something to give to your

Business Tips
6

You may have started your salon business with just a few chairs operating and a hand-picked team. Between equipment, and product choices, employee training, client marketing, and all of the other details, salon software might have been the last thing on your mind. You have been managing without computers to book appointments and to ring clients up. No harm done, right? Or have you? It’s true that you can operate without software, and it may seem more convenient than buying a computer and learning how to use the program. Sometimes, the front desk staff pushes back against having to learn new technology, preferring a paper and pencil appointment book, white-out and all. However, salon software presents many advantages and efficiencies, both in daily operations and for management evaluation. If

Business Tips
5

Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

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Marketing, Business Tips
9

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy.  Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

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Marketing, Business Tips
8

Running a business requires you to use many skills, but the one that matters the most is communication with your team. In order for hair and beauty salons to grow and flourish, you must create an effective teamwork culture that also encourages employees to be good salespeople and to do this you need good communication. Your team must all be on the same ship and your role as the leader is to bring them together, all working towards your business goals. Meetings 101 Salon team meetings offer a foundation of good communication and gentle guided direction but they can feel daunting if they aren’t done regularly, or done only when something is not going as you had hoped. Here are some simple guidelines for effective team meetings. 1) FIGHT THE FEAR AND COMMIT TO

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