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Salon and Spa

The world of beauty and wellness in India just received a refreshing makeover—not in terms of styles or trends, but in taxation! The GST Council has announced a major reduction in Goods & Services Tax (GST) for salons, gyms, yoga centres, spas, and wellness services. From 22nd September 2025, these services will now attract 5% GST without Input Tax Credit (ITC) instead of the earlier 18% with ITC. This is not just an economic adjustment—it’s a change that directly touches your lifestyle, your monthly budget, and the way salon and wellness businesses operate. Let’s dive deep into what this means for customers, salon owners, and the overall industry. What Exactly Has Changed in GST Rates? Here’s a simplified breakdown of the changes: Services / Products Earlier GST Rate New GST Rate Impact Salon, barber,

🌍 Top 6 Countries Leading in Salon Software Adoption – 2025 Edition Global beauty and wellness businesses are transforming fast, powered by cutting-edge salon software. From AI-powered client engagement to seamless POS integrations, here are the top countries driving global adoption—and how India’s Invoay is emerging as a global force. 1. United States 🇺🇸 The U.S. continues to dominate the global salon software market. Major players include: Vagaro: Used by over 221,000+ salons and wellness centers. Known for marketing tools, loyalty, mobile booking, and client CRM. MindBody/Booker: Enterprise-level platform for salons, spas,

[vc_row][vc_column][vc_column_text css=""] Top 6 Global Salon Software Platforms in 2025 – Featuring Invoay & Zenoti Discover how the salon software market is evolving globally and how India, with Invoay and Zenoti, is emerging as a leader. 1. Vagaro (USA) Vagaro leads in North America, used by over 221,000 businesses. With online booking, POS, CRM, and client retention tools, it’s a strong choice for salons and spas in the U.S. and Canada. 2. Zenoti (India → Global) Zenoti is India’s most successful global salon and wellness SaaS company, trusted by 20,000+ locations in 50+ countries. Used by brands like Toni&Guy and JCB, it delivers powerful enterprise features for premium chains worldwide. 3. Phorest (Ireland/UK) Trusted by 10,000+ salons in Europe, Phorest is known for strong CRM, loyalty tools, and rebooking automation. It supports branded

[vc_row][vc_column][vc_column_text css=""] Running a successful salon today demands more than skilled stylists—it requires powerful technology to streamline operations, delight clients, and fuel growth. Whether you're managing a small boutique salon or a large, multi-location chain, Invoay offers a robust suite of tools tailored for Indian businesses to simplify your daily operations and deliver outstanding customer experiences.   🇮🇳 Built for Indian Salons – With Competitive Pricing Unlike many international software options, Invoay is designed with Indian salon businesses in mind. With pricing plans that suit businesses of all sizes—without compromising on quality—Invoay offers unmatched value. You get advanced salon management features at a price that fits the Indian market.   🔧 Customizable & Scalable to Your Business A key advantage of Invoay is its flexibility. Whether you're a solo stylist or managing

[vc_row][vc_column][vc_column_text css=""]The salon industry is evolving rapidly, and staying ahead in 2025 requires more than just great services. Salon owners must embrace technology, personalize client experiences, and streamline operations to stand out in a competitive market. With Invoay, salon owners can unlock growth by automating processes, enhancing customer engagement, and driving more revenue. Here’s a comprehensive guide on how to grow your salon business in 2025 with Invoay: 1. Automate Operations to Maximize Efficiency Manual processes slow down growth and lead to errors. Invoay’s Salon POS system automates daily operations, saving time and improving accuracy. Appointment Scheduling: Clients can book services online 24/7. Automated reminders reduce no-shows, ensuring a full schedule. Billing and Checkout: Speed up billing with seamless digital invoices and

The hair and beauty industry has seen a remarkable transformation in recent years, driven largely by technological advancements. As we step into 2023, it's evident that technology will continue to be a driving force in shaping the industry. Salon owners, stylists, and beauty professionals need to stay ahead of the curve to meet the evolving expectations of their clients and streamline operations. In this comprehensive guide, we'll delve into the top salon technology trends poised to reshape the hair and beauty industry in 2023. From enhancing off-premise revenue streams to embracing cutting-edge robotics, these trends are set to redefine how salons operate, connect with customers, and deliver exceptional experiences. 1. Addition Of Off-Premise Revenue Streams: The year 2023 will witness an accelerated adoption of off-premise revenue streams by

Establishing and operating a luxury salon business in India requires adherence to various legal and regulatory requirements. Ensuring compliance is essential for smooth operations, avoiding penalties, and building trust with clients. Here's an in-depth look at the key aspects of legal and regulatory compliance, along with relevant website links for further information: 1. Business Registration: Register your salon as a legal entity. Options include a sole proprietorship, partnership, limited liability partnership (LLP), or private limited company. Website Link: Ministry of Corporate Affairs - www.mca.gov.in 2. Licenses and Permits: Obtain necessary licenses and permits from local authorities and government bodies. This may include trade licenses, health licenses, and fire safety clearances. Website Link: National Portal of India - www.india.gov.in 3. Goods and Services Tax (GST): Register for GST if your salon's annual turnover exceeds

Creating a comprehensive business plan is a crucial step in turning your luxury salon vision into a successful reality. A well-structured business plan outlines your salon's goals, strategies, financial projections, and operational details. Here's how to develop a strong business plan for your luxury salon: 1. Executive Summary: Provide a concise overview of your salon, its mission, vision, and unique selling proposition. Summarize key points from each section of your business plan. 2. Salon Concept and Description: Clearly define your salon's concept, theme, and the overall experience you want to offer. Describe the ambiance, design, and atmosphere you aim to create. 3. Market Analysis: Present your market research findings, including insights into customer preferences, trends, and competition. Highlight the demand for luxury salon services in your chosen location. 4. Target Audience and Customer Persona: Define your

Analyzing your competition is a crucial step in developing a successful luxury salon business in India. Understanding your competitors' strengths, weaknesses, and strategies will help you identify opportunities to differentiate your salon and attract a loyal customer base. Here's how to effectively analyze your competition: 1. Identify Competitors: Compile a list of luxury salons in your local area or the areas you plan to operate in. Include both direct competitors offering similar services and indirect competitors providing related services. 2. Online Research: Visit the websites and social media profiles of each competitor. Analyze their service menu, pricing, promotions, and customer reviews. 3. Visit Their Salons: Secretly visit competitor salons as a mystery shopper to experience their services firsthand. Observe the salon's ambience, cleanliness, customer service, and client interactions. 4. Services and Offerings: Understand the range of

Defining a niche is a critical step in establishing a luxury salon business in India. Your niche not only sets you apart from competitors but also helps you tailor your services to meet the unique needs and preferences of your target audience. Here's how to effectively define your niche: 1. Self-Assessment: Reflect on your expertise, passions, and strengths within the beauty and wellness industry. Consider your specialized skills and areas of interest that can serve as the foundation for your salon's niche. 2. Market Research: Research the local market to identify gaps or underserved segments within the luxury salon industry. Analyze customer preferences, trends, and demand to pinpoint potential niches. 3. Target Audience Analysis: Understand the demographics, psychographics, and preferences of your target audience. Determine which specific group of customers your niche will cater

Market research and analysis are vital steps in understanding the dynamics of the beauty and wellness industry, identifying customer preferences, and tailoring your salon's offerings to meet market demands. Here's a step-by-step guide to help you effectively conduct market research for your salon business: 1. Define Your Research Objectives: Clearly outline your goals for conducting market research. Are you looking to understand customer preferences, evaluate competition, or identify growth opportunities? 2. Identify Sources of Information: Gather data from both primary and secondary sources. Primary sources include surveys, interviews, and focus groups with potential customers. Secondary sources encompass industry reports, online databases, competitor websites, and social media. 3. Understand Your Target Audience: Define your salon's ideal customer persona based on demographics (age, gender, income), psychographics (lifestyle, interests), and behavior. Use this information to tailor your

Invoay Software, a leading salon and spa software services and technology solutions company, showcased the "Power of Touch" at the prestigious Professional Beauty event held in Delhi on 3rd and 4th July 2023. With the rapid advancements in technology, salon and spa businesses must adapt and redefine their relationships with clients throughout the entire buying cycle. As a technology partner and exhibitor, Invoay Software presented its cutting-edge solutions designed to enable digital transformation in the salon and spa industry. The highlight of the event was the Invoay 'Touch POS' solution, an offline-to-online platform that provides a seamless and differentiated client experience. Visitors were impressed by its user-friendly interface and its ability to cater to the needs of standalone salons as well as chain of spas. Additionally, Invoay

SMS marketing is a great way to promote your salon business in India. Here are some ideas for SMS marketing that you can use: Offer Discounts and Deals: Send SMS messages to your customers offering discounts or deals on your salon services or products. This can help attract more customers and increase revenue. Promote New Services: Use SMS marketing to promote new services or products that you are offering in your salon. This can help generate interest and increase customer footfall. Send Appointment Reminders: Send SMS reminders to your customers to remind them about their upcoming appointments. This can help reduce no-shows and improve customer satisfaction. Birthday and Anniversary Wishes: Send SMS messages to your customers on their birthdays or anniversaries offering discounts or complimentary services. This can help

Managing a salon business in India requires a combination of skills, tools, and strategies. Here are some key steps to help manage a salon business effectively in India: Hire and Train Staff: Hire skilled and trained staff who can offer quality services to customers. Train the staff regularly to ensure they are up-to-date with the latest beauty trends, techniques, and products. Maintain Hygiene and Sanitation: Keep the salon clean and hygienic to avoid any health hazards. Train your staff on the importance of hygiene and sanitation and have a regular cleaning schedule in place. Offer Excellent Customer Service: Provide excellent customer service to ensure customer satisfaction. Ensure that your staff is polite, friendly, and knowledgeable about the services and products offered. Optimize Scheduling and Appointments: Use salon management software

The Indian salon market presents a significant opportunity for SaaS providers like Invoay to offer their software to businesses in the industry. The beauty and wellness industry in India is rapidly growing, and salons and spas are looking for innovative solutions to manage their businesses effectively. Here are some factors that make the Indian salon market a potential target for Invoay software as a SaaS: Growing market size: The Indian salon market is growing at a rapid pace. According to a report by Euromonitor International, the salon industry in India is expected to grow at a CAGR of 27% to reach INR 200 billion by 2024. Increased demand for digital solutions: The beauty and wellness industry in India is becoming increasingly digitized. Salons and spas are looking for

We understand the importance of Salon digital marketing solutions, especially now that the majority of consumers head online before visiting your salon. Traditional marketing is still very much alive and well, but consumers want information at their fingertips, when they need it, so being present online is more important than ever before. Invoay is a leading salon software marketing tool, developed over years to help salons boost bookings, marketing, sales, service, analytics, loyalty, and digital experience solutions. Invoay provides the hair and beauty industry with first-class digital marketing solutions. From responsive and mobile first e-commerce websites to online advertising campaigns, we provide exceptional customer service. Simple Salon Marketing Invoay industry leading technology in automated salon marketing. Once your system is set up, you’ll have a stream of new

Thanks to Invoay and our Reserve with Google integration, your services can be booked directly and seamlessly on both Google Search and Google Maps. You can now show a “book now” button onto your Business Profile on Google. With this, you have another quick and convenient way for your customers to book your services. All bookings and availability are automatically synchronized in real-time with your Invoay account, so you always have a complete overview of all bookings and channels, avoiding double bookings. Why Reserve with Google? Online booking at beauty salons and hairdressers has been indispensable for years. We like to brainstorm along with you about your online presence and help you to be visible in the right places. That's why we started a partnership with Reserve with Google

Setting both short and long-term goals is a fantastic way to keep you and your team motivated to achieve more. Completing a series of goals, such as posting on social media once a week, can help you build good practices within the salon and maintain them Setting goals for the future can be key to encouraging a salon to develop, whether the goal is to increase your revenue by a certain amount or to redecorate the salon to breathe new life into the business. By setting a goal and then planning out what actions and changes you need to take to achieve it (in small manageable steps of course) you can find it much easier to achieve your goal. When it comes to setting goals and

Over the past few months, the hair and beauty industry has been through a rollercoaster of uncertainty with turnover falling by 40% due to the multiple closures during the pandemic. When the country first went into lockdown, salons and spas were forced to close their doors until their reopening was allowed after some months. This reopening saw the industry adapt to new ways of working that complied with social distancing measures and track-and-trace.As COVID-19 cases began to soar in another lockdown was introduced, causing businesses to close for a time again. Businesses may have to react quickly to a tier system and wave of local lockdowns, with salons may remain open with scattered hours.In this article, we’ll get you ready to reopen your business, plus salon

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