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March 2018

Home2018March

Marketing
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When you think of taking advantage of holidays to increase revenue for your salon, Easter may not be one that springs to mind first. See what I did there? However, as a salon owner, there are multiple ways that you can maximize Sunday, April 1 to result in a surge in business. That’s right, Easter is right around the corner and with that comes a great opportunity for your salon to rake in the dough. Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter

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Marketing
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Making friends can be easy for many people; it’s keeping them that can often be difficult. Actually, maintaining any type of relationship takes work. So it should come as no surprise that you’d have to devise creative ways to get your clients returning to your salon on a regular basis. Some of these tips are pretty simple. And, hey, you might even just have some fun while you’re at it! If your head isn’t already brimming with ideas, here are 10 tips to help get you started! 1. Develop a Rewards Program How do you ensure your clients are loyal to you? By starting a loyalty or rewards program! What’s great about loyalty programs is that clients are rewarded for their continued business! Whether it’s a simple punch

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Marketing
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It may be hard to believe, but Spring is just around the corner - in fact, it starts next Tuesday! With the dawning of a new season comes ample opportunity to allow your marketing efforts to really blossom. Now is a great time to start thinking about new ways to promote your business throughout the new season to help bring in new customers and increase revenue. Here are some creative ways to ramp up your marketing this spring. Let’s spring clean your advertising Springtime is a time for new beginnings, and comes only second to New Year’s in terms of starting anew. It’s time to get rid of the old and bring in the new--think “New season, new you” for your messaging. Use this as a means to

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Marketing
2

With more than 700 million users, Instagram is one of the top online destinations for both consumers and businesses. And when more than 50% of those users follow a business and 60% learn about products or services on the platform, using Instagram for promoting your business is a must. For businesses where an image speaks a thousand words—such as salons and spas—Instagram can be the best social media platform for brand awareness and growth. Whether you’re new to Instagram or have been building your following for years, follow these essential five tips for leveraging the platform for your salon. 1. Use Targeted Hashtags Using hashtags for your posts helps you reach new audiences and build your following. For every post, include several hashtags that highlight the image you’re

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