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November 2018

Business Tips, Marketing, Salon Software
9

As an accounting firm working with salons, spas, and distributors for several decades, we have identified many key traits that make these businesses successful. Using specific tactics, we can see what is working right with a business and what is wrong and then base any advice on successful strategies. Below, is an overview of accounting industry secrets that we feel will help put your salon or spa on the road to success. Naturally, this is just a small part of the big picture and cannot replace the advice and services of a qualified CPA, but it’s a good starting point to get your business on track. Be a Business Person First Running a salon is a business. To be successful, your salon or spa must be run

Business Tips, Salon Software
7

Profound words of advice can stick with you throughout your life and can affect your decision-making within your career. We reached out to professionals working in salons and spas and asked them to name the best piece of advice anyone in the industry has ever given them. Here are some of the more powerful and thought-provoking answers: Treat the customer the way you would want to be treated. Enjoy your work, love your clients with respect, and be honest. No matter how hard a customer may be to handle, always remain calm and smile. Work hard, believe in yourself and have self-confidence. Patience is a virtue and a smile is priceless! Take care of your own health so you have something to give to your

Business Tips
6

You may have started your salon business with just a few chairs operating and a hand-picked team. Between equipment, and product choices, employee training, client marketing, and all of the other details, salon software might have been the last thing on your mind. You have been managing without computers to book appointments and to ring clients up. No harm done, right? Or have you? It’s true that you can operate without software, and it may seem more convenient than buying a computer and learning how to use the program. Sometimes, the front desk staff pushes back against having to learn new technology, preferring a paper and pencil appointment book, white-out and all. However, salon software presents many advantages and efficiencies, both in daily operations and for management evaluation. If

Business Tips
5

Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

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Marketing, Business Tips
9

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy.  Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

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Marketing, Business Tips
8

Running a business requires you to use many skills, but the one that matters the most is communication with your team. In order for hair and beauty salons to grow and flourish, you must create an effective teamwork culture that also encourages employees to be good salespeople and to do this you need good communication. Your team must all be on the same ship and your role as the leader is to bring them together, all working towards your business goals. Meetings 101 Salon team meetings offer a foundation of good communication and gentle guided direction but they can feel daunting if they aren’t done regularly, or done only when something is not going as you had hoped. Here are some simple guidelines for effective team meetings. 1) FIGHT THE FEAR AND COMMIT TO

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Business Tips, Marketing
10

In a time where discounts account for a huge percentage of business, it is very important to build a loyal clientele, to keep business booming and clients returning. With the likes of Groupon offering extreme discounts with many brands and business across many sectors, it is essential that salons and spas have a strong clientele to avoid the rise and fall of the discount client. Here we take a look at ways in which you can encourage clients to return and become loyal. First Impressions Count! As with everything, your first impression always lasts, therefore it is essential that you create a great one, to really impress those who visit your salon/spa. Greet the client promptly, professionally and simply, treat them how you would like to be

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Marketing
6

What are you doing with all that customer data you're hoarding? From names and contact information to the frequency of purchasing,  total lifetime value and beyond, these insights are good for more than file cabinet filler. With the right pieces of information about your clients, you can craft your entire lead generation strategy around solid facts instead of educated guesses. If you keep any kind of record of your business interactions, then you are already sitting atop a honeypot dripping with profit-driving details, even if you don’t realize it. Recognizing and understanding concrete evidence about the people who fuel your business can propel your marketing farther than hunches or “gut feelings” could ever accomplish alone. The best part is, you don’t have to be a corporate giant

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Marketing
7

When you think of taking advantage of holidays to increase revenue for your salon, Easter may not be one that springs to mind first. See what I did there? However, as a salon owner, there are multiple ways that you can maximize Sunday, April 1 to result in a surge in business. That’s right, Easter is right around the corner and with that comes a great opportunity for your salon to rake in the dough. Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter

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Marketing
6

Making friends can be easy for many people; it’s keeping them that can often be difficult. Actually, maintaining any type of relationship takes work. So it should come as no surprise that you’d have to devise creative ways to get your clients returning to your salon on a regular basis. Some of these tips are pretty simple. And, hey, you might even just have some fun while you’re at it! If your head isn’t already brimming with ideas, here are 10 tips to help get you started! 1. Develop a Rewards Program How do you ensure your clients are loyal to you? By starting a loyalty or rewards program! What’s great about loyalty programs is that clients are rewarded for their continued business! Whether it’s a simple punch

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Marketing
5

It may be hard to believe, but Spring is just around the corner - in fact, it starts next Tuesday! With the dawning of a new season comes ample opportunity to allow your marketing efforts to really blossom. Now is a great time to start thinking about new ways to promote your business throughout the new season to help bring in new customers and increase revenue. Here are some creative ways to ramp up your marketing this spring. Let’s spring clean your advertising Springtime is a time for new beginnings, and comes only second to New Year’s in terms of starting anew. It’s time to get rid of the old and bring in the new--think “New season, new you” for your messaging. Use this as a means to

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Marketing
5

With more than 700 million users, Instagram is one of the top online destinations for both consumers and businesses. And when more than 50% of those users follow a business and 60% learn about products or services on the platform, using Instagram for promoting your business is a must. For businesses where an image speaks a thousand words—such as salons and spas—Instagram can be the best social media platform for brand awareness and growth. Whether you’re new to Instagram or have been building your following for years, follow these essential five tips for leveraging the platform for your salon. 1. Use Targeted Hashtags Using hashtags for your posts helps you reach new audiences and build your following. For every post, include several hashtags that highlight the image you’re

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Business Tips
5

GST COMPLIANCE As the Goods and Services Tax (GST) rolls out from July 1, businesses are busy preparing themselves for the final stages of implementation of the biggest indirect tax reform ever in India. GST is going to have an overall impact on the prices of various commodities, investment opportunities and the business operations, in all sectors of the economy. For a proper, seamless transition to the GST regime, proactive management of resources and punctual groundwork should be done beforehand. Checklist for every business to ensure Pre-GST readiness before the roll-out date: GST migration Technology infrastructure Invoice preparation utility Accounting ERP Excel/spreadsheet software: Service provider Selecting an application service provider Salon software Spa software Gym Software Retail Software GST is a procedure-driven system where timely and accurate compliance are

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Business Tips
3

If you own or manage a salon, you might have experienced issues in the past regarding appointment scheduling. It’s a shame, because when you own a salon and work in the industry, all you want to do is give a client an incredible hairstyle that will send him or her out of the door with confidence. Luckily, with the help of efficient salon software, you can go about your business without worrying over the tedious details that can go into scheduling. Take the experts at Taylor Reese, for instance. The entire team at their Highland Park, Illinois-based hair salon uses salon software to take care of their scheduling needs, which allows them the time to take on what really matters: the quality of a client’s haircut,

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Business Tips
3

No matter where you go, places you visit or people you meet, first impressions are forever lasting and are something that are extremely important when working in a client facing industry – with hairdressing, beauty and barbering one of the most important client facing industries across India. No matter the industry, it is extremely important that clients are greeted with nothing but exceptional service every time they visit the salon, spa or barbershop. It’s the little things that count and that keep clients coming back, solidifying their loyalty to your business/brand. Here we take a look at how you can make the clients visit extraordinary from start to finish; Answer the phone within three rings. We all know that salons can sometimes be quiet noisy therefore answering

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