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Gym India Tag

Business Tips
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Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

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Marketing, Business Tips
5

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy.  Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

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Marketing, Business Tips
4

Running a business requires you to use many skills, but the one that matters the most is communication with your team. In order for hair and beauty salons to grow and flourish, you must create an effective teamwork culture that also encourages employees to be good salespeople and to do this you need good communication. Your team must all be on the same ship and your role as the leader is to bring them together, all working towards your business goals. Meetings 101 Salon team meetings offer a foundation of good communication and gentle guided direction but they can feel daunting if they aren’t done regularly, or done only when something is not going as you had hoped. Here are some simple guidelines for effective team meetings. 1) FIGHT THE FEAR AND COMMIT TO

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Marketing
2

What are you doing with all that customer data you're hoarding? From names and contact information to the frequency of purchasing,  total lifetime value and beyond, these insights are good for more than file cabinet filler. With the right pieces of information about your clients, you can craft your entire lead generation strategy around solid facts instead of educated guesses. If you keep any kind of record of your business interactions, then you are already sitting atop a honeypot dripping with profit-driving details, even if you don’t realize it. Recognizing and understanding concrete evidence about the people who fuel your business can propel your marketing farther than hunches or “gut feelings” could ever accomplish alone. The best part is, you don’t have to be a corporate giant

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Marketing
3

When you think of taking advantage of holidays to increase revenue for your salon, Easter may not be one that springs to mind first. See what I did there? However, as a salon owner, there are multiple ways that you can maximize Sunday, April 1 to result in a surge in business. That’s right, Easter is right around the corner and with that comes a great opportunity for your salon to rake in the dough. Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter

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