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Gym Software Tag

Business Tips
2

Over the past few years, many salons have spoken about the rise of the ‘NearBuy and other deals site ’ client. A client who visits the salon when a low, cut-price deal is offered via an external discount site. This client will only visit when a deal is on, and sometimes will not be brand loyal, visiting different salons or spas based on who has the best-discounted deal. However, with the rise of the 'NearBuy and other deals site' client creeping higher each and every day, are discounts good or bad for business? Here, we look at the good vs the bad of offering salon discounts, and how this can affect the business both in a good and bad way. Salon discounts – great for business Higher

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Marketing, Business Tips
5

Whether your salon and spa business is relatively new, or mature, you need to attract new clients in order to keep your business healthy.  Many Salons and spas believe they can survive purely on word of mouth and their existing customer base. However, even a busy Salon and spa will experience slowdowns for various reasons; clients move away, have children, get new jobs, or just shift their priorities. Savvy owners know that having a strong salon and spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience. The Challenge: Today, there are so many options for reaching out, including: Print advertising Broadcast advertising (radio, television) Referral programs Events Email marketing, Social media outlets The downside to

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Marketing
2

What are you doing with all that customer data you're hoarding? From names and contact information to the frequency of purchasing,  total lifetime value and beyond, these insights are good for more than file cabinet filler. With the right pieces of information about your clients, you can craft your entire lead generation strategy around solid facts instead of educated guesses. If you keep any kind of record of your business interactions, then you are already sitting atop a honeypot dripping with profit-driving details, even if you don’t realize it. Recognizing and understanding concrete evidence about the people who fuel your business can propel your marketing farther than hunches or “gut feelings” could ever accomplish alone. The best part is, you don’t have to be a corporate giant

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Marketing
3

When you think of taking advantage of holidays to increase revenue for your salon, Easter may not be one that springs to mind first. See what I did there? However, as a salon owner, there are multiple ways that you can maximize Sunday, April 1 to result in a surge in business. That’s right, Easter is right around the corner and with that comes a great opportunity for your salon to rake in the dough. Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter

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Marketing
2

With more than 700 million users, Instagram is one of the top online destinations for both consumers and businesses. And when more than 50% of those users follow a business and 60% learn about products or services on the platform, using Instagram for promoting your business is a must. For businesses where an image speaks a thousand words—such as salons and spas—Instagram can be the best social media platform for brand awareness and growth. Whether you’re new to Instagram or have been building your following for years, follow these essential five tips for leveraging the platform for your salon. 1. Use Targeted Hashtags Using hashtags for your posts helps you reach new audiences and build your following. For every post, include several hashtags that highlight the image you’re

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Business Tips
2

GST COMPLIANCE As the Goods and Services Tax (GST) rolls out from July 1, businesses are busy preparing themselves for the final stages of implementation of the biggest indirect tax reform ever in India. GST is going to have an overall impact on the prices of various commodities, investment opportunities and the business operations, in all sectors of the economy. For a proper, seamless transition to the GST regime, proactive management of resources and punctual groundwork should be done beforehand. Checklist for every business to ensure Pre-GST readiness before the roll-out date: GST migration Technology infrastructure Invoice preparation utility Accounting ERP Excel/spreadsheet software: Service provider Selecting an application service provider Salon software Spa software Gym Software Retail Software GST is a procedure-driven system where timely and accurate compliance are

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Marketing, Business Tips
4

This guide takes you on a journey, from the definition of marketing right throgh to listing some tried and tested salon marketing campaigns. The benefits of salon software to your marketing capabilities as a salon cannot be underestimated. Investing in salon software gives hair and beauty salons the power to target marketing messages, review the effectiveness of campaigns and harness cost-effective ways of communication such as text messaging. This troubleshooter guide, produced by Invoay software, answers the following salon marketing questions: Why is marketing important? Who should I contact? How should I contact them? What are my obligations under Data Protection? Which marketing campaigns will work for me? What are the common pitfalls? Many thanks to our team of contributors who have made these guides possible; from industry

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Business Tips
6

The Goods and Services Tax (GST) is a landmark reform in India’s indirect tax regime that entered the Indian economy on 1st July 2017. Most of the Salon and Spa have already begun carrying out with the impact studies to get their business to be able to adapt and accommodate its business to GST tax regime. The existing system has a greater scope for manual intervention, but GST aims to achieve a tectonic shift to a singular digitized compliance set-up. With the coming of GST, the taxpayers will pay one consolidated tax instead of the plethora of taxes including State Value-Added Tax (VAT), Central Excise, and Service Tax, Entry Tax or Octroi and a few other indirect taxes. Any owner of a Salon and Spa business is always hassled with the

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