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Marketing and Business Blog

Personal interaction is critical to business operating into beauty and wellness. Because of this, all the owners, managers and staff may be worried about the impact that coronavirus COVID-19 could have on your business and looking to create a crisis plan. Please note that you’re not alone. Salons, spas, nails, makeup studios, and wellness clinics everywhere are making hard decisions on what to do considering the coronavirus pandemic. We’ve gathered up a few tips on what you may want to consider over the next few days and weeks.  1. Lean into pre-booking from your customers As most of the salon, spa, or wellness facility needs to close due to coronavirus, take the opportunity to encourage your loyal customers to prebook their next appointment for when you plan

Sterilization, disinfection, sanitation… exactly what do they all mean? And how should you practice them in your hair, beauty salon or nail spa?  In general, also your salon sanitation practices are extremely important to your hair or beauty salon. The main risk is cross-contamination – either from yourself or between clients. So, what do you need to do to ensure all your tools are properly disinfected and your salon is sanitary? Is dunking them in a jar of blue disinfectant enough? According to the professional, there are actually three simple steps you need to follow – Clean; Disinfect; Dry. It’s a common misconception that throwing your tools into a jar of blue disinfectant or barricade is all you need to do to. In fact, this is only one step in the

Whatever the type of beauty and hair business, every workplace must be a fully hygienic environment. This is extremely important in an establishment such as salon, spa, nail spa, makeup studios, eyelashes, waxing, skin and hair clinics that see so many different people passing through every day. On top of heavy footfall, working in a salon and spa environment also means that you and your team are exposed to many different clients and performing treatments everywhere from their hair and scalp to their fingernails and toenails, to their most intimate areas. With all of this in mind, as a salon and spa owner, it is imperative that excellent salon and spa hygiene and good housekeeping within your business is at the forefront of your mind, not

Salon, Spa, Hair, Beauty and Skin Clinics Business On account of the shutdown in India due to Coronavirus, the Government has extended various compliance due dates. The announcement for the extension was made by the Hon’ble Finance Minister Smt. Nirmala Sitharaman. Income Tax Due Date Extension FY18-19 last date for filing income tax return has been extended to 30th June 2020. For delayed income tax payment made till 30th June 2020, delayed payment on income tax will be reduced to 9% from 12%. No due date extension for TDS deposit, but delayed deposit of TDS – will attract only a reduced interest of 9% till 30th June 2020. The current rate for delayed deposit of TDS is 18%. Various other income tax due date extensions have been extended to

HOW TO CHOOSE THE RIGHT SALON & SPA MANAGEMENT SOFTWARE FOR CHARTERED ACCOUNTANT (C.A) IN INDIA To succeed in the competitive salon and spa industry, you’ll need a firm grip on the finances. One of the major reasons why salon and spa go out of business is badly managed accounts. With transactions going through on a daily basis and razor-thin margins, it’s important to manage cash flow well and keep an eye on inventory, costs, and revenue. So, it's wise to think about salon accounting software before you open your salon and spa. Salon and spas do lots of their business outside conventional working hours. Lunchtimes, evenings, weekends and holidays are busy periods for most of the salon and spa. This influences the overall management of their accounts.

Invoay Software Redefining Salon & Spa Industry in India- Showcased “Power of Touch” at Professional Beauty Show at Mumbai (16-17 September 2019) Technology is changing salon and spa businesses, their client behaviours and structures. Salon and spa businesses must rethink their relationship with clients at every stage of the buying cycle—from discovery, transaction right up to post-purchase engagement. Whether they realise it or not, most salon and spa in today’s connected economy are already going through tech-driven transformation. What is required for salon and spa to thrive in this connected age is a leadership that understands the change and embraces it. Invoay Software, a leading salon and spa software services and technology solutions company participated as a technology partner and exhibitor at the Professional Beauty event, held

As per the market on Franchising survey, salon and spa franchising has been a significant industry sector of the Indian economy, accounting for 10% percent of retail sales across 90 industries and generating one in nine jobs. The survey, conducted by the independent agency, said that approximately 1,50,000 salon and spa franchise businesses employed over 1.8 million people and contributed to the Indian economy. One of the best ways to get a revenue share of this booming salon and spa industry is by incorporating salon and spa franchise management software in your business. Not only can salon and spa franchise management software help boost your revenue, but it can also increase business management and collaboration among your salon and spa franchise outlets located throughout the country

Running a standalone salon or spa is a quite tedious and time-consuming task and managing multiple locations of a large salon or spa chain becomes even more difficult. The most prominent challenge salon or spa owners face while running a chain salon or spa is monitoring the business of each centre. Since it is not possible to be present at all the centre to control the operations, you should make use of a robust salon and spa ERP software to manage your salon or spa chain. A hybrid salon and spa ERP software provide end to end management of all the centres and allow you to control the operations from head office. In this article, we will help you to understand how you can manage your

There are many reasons for salon and spa owners in India to build their own loyalty program as it can help them engage their clients, grow revenue, and increase client retention. It is essential to invest time in setting up a salon and spa loyalty program to make it successful and actually work and help grow your business in India. Don’t do mistake to just randomly assign points and launch without a plan in place. SET YOUR OBJECTIVE Beyond loyal clients, what do you want to achieve through your loyalty rewards program? Build your program with a goal in mind. This will help you to ensure that you are not throwing away profit but rather investing it to grow your salon and spa business in India. A few possible goals

Starting a new business is tough. According to a well known consulting firm, “20 percent  of hair and beauty businesses fail in their first year, and 50 percent of those who cross, fail in their fifth year.” Improving those figures are paramount, and that is where Salon by Invoay Software comes in. It is your personal assistant, operation and marketing manager and, most importantly, your business partner to help you set up and maintain your hair or beauty business. Whether you’re at the starting foundation or trying to cut it against the competition, here are five key areas where Salon can be helped: 1: Managing Operations It is very crucial to understand and work on the best business practices of hair and beauty industry from day one. The processes built from the

Customer retention is essential for long-term success. Having a loyal base of customers who come back on a regular basis for appointments will sustain your business. Adding a new client is both more challenging, and more expensive, than encouraging an existing client to make a return visit. In fact, research shows that acquiring a new customer can be 10x as expensive as retaining a current client. Here are some other stats that show the value of client loyalty to your overall ROI: A 2% increase in customer retention can decrease costs by 10%. Increasing retention rates by 5% increases profits by at least 25% and up to 95%. Repeat customers spend 67% more on average than first-time customers. However, it’s not always easy to get first-timers committed to coming

In a digital world full of so many options, creating customer loyalty can be a challenge. Consumers are more aware than ever of the abundance of choices, and with so much happening online these days, this problem has spread across all industries and businesses of all sizes. These days, customer retention requires a new and improved understanding of the customer relationship, especially in the beauty sector. Unhappy customers tell 36% more people about their experience than satisfied ones do. U.S. businesses lose an average of $62 billion a year to poor customer experiences. To stay ahead of these stats, leading brands like Drybar and Skin Laundry make sure revenue never walks out the door in the first place. They use comprehensive customer feedback methods to stay aware of what customers

EVERYTHING YOU NEED TO KNOW ABOUT IN-SALON SERVICE & RETAIL ANALYTICS Life can be tough for a beauty and hair business. There are a hundred of things to do and never enough time to do them all. Sometimes it can be hard to know where to focus your time and energy. That’s where in-salon analytics solutions come in. This advanced technology is designed to give salon and spas business like you the data that you need to understand the inner workings of your business, so you can put your effort into the projects and tasks that improve the client experience, keep them coming back for more, and help you run your salon and spa more efficiently. What Are In-Salon Service and Retail Analytics? Let’s first start with a basic explanation

Raising your salons profile is something very important, and a task that should never be out to the side – you want to make potential clients aware of your salon/spa, the services you offer and what you can provide them in terms of pampering and of course, up to date products and services, as well as a level of professionalism and customer care. Locally, there are many things you can do to engage with those in the area. It’s all about networking and getting your name out there. Digitally the world is your oyster. Been seen and be heard. Ways to boost your salon profile Hire a PR Agency who specialises within your industry. They will be able to guide you and put together a plan to

The old paper loyalty punch-cards have been widely upgraded to electronic loyalty programs. Taking off from the success of the Starbucks Gold loyalty program, a large number of  these programs are now in the marketplace, including such national brands as Belly, FiveStars, Perka and Fishbowl, as well as many white label products.  All tend to complement other promotional efforts, such as digital coupons and prepaid deals. Most loyalty programs not only reward returning customers with free items after a certain number of visits and/or spending, but they also help SMBs recognize customers, and to  take the personalized data from transactions to  spur further engagement with customers via immediate feedback and reviews.   The goal, clearly, is to make the SMB engagement with customers more like "Cheers"

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