Marketing and Business Blog

Customer retention is essential for long-term success. Having a loyal base of customers who come back on a regular basis for appointments will sustain your business. Adding a new client is both more challenging, and more expensive, than encouraging an existing client to make a return visit. In fact, research shows that acquiring a new customer can be 10x as expensive as retaining a current client. Here are some other stats that show the value of client loyalty to your overall ROI: A 2% increase in customer retention can decrease costs by 10%. Increasing retention rates by 5% increases profits by at least 25% and up to 95%. Repeat customers spend 67% more on average than first-time customers. However, it’s not always easy to get first-timers committed to coming

In a digital world full of so many options, creating customer loyalty can be a challenge. Consumers are more aware than ever of the abundance of choices, and with so much happening online these days, this problem has spread across all industries and businesses of all sizes. These days, customer retention requires a new and improved understanding of the customer relationship, especially in the beauty sector. Unhappy customers tell 36% more people about their experience than satisfied ones do. U.S. businesses lose an average of $62 billion a year to poor customer experiences. To stay ahead of these stats, leading brands like Drybar and Skin Laundry make sure revenue never walks out the door in the first place. They use comprehensive customer feedback methods to stay aware of what customers

EVERYTHING YOU NEED TO KNOW ABOUT IN-SALON SERVICE & RETAIL ANALYTICS Life can be tough for a beauty and hair business. There are a hundred of things to do and never enough time to do them all. Sometimes it can be hard to know where to focus your time and energy. That’s where in-salon analytics solutions come in. This advanced technology is designed to give salon and spas business like you the data that you need to understand the inner workings of your business, so you can put your effort into the projects and tasks that improve the client experience, keep them coming back for more, and help you run your salon and spa more efficiently. What Are In-Salon Service and Retail Analytics? Let’s first start with a basic explanation

Raising your salons profile is something very important, and a task that should never be out to the side – you want to make potential clients aware of your salon/spa, the services you offer and what you can provide them in terms of pampering and of course, up to date products and services, as well as a level of professionalism and customer care. Locally, there are many things you can do to engage with those in the area. It’s all about networking and getting your name out there. Digitally the world is your oyster. Been seen and be heard. Ways to boost your salon profile Hire a PR Agency who specialises within your industry. They will be able to guide you and put together a plan to

The old paper loyalty punch-cards have been widely upgraded to electronic loyalty programs. Taking off from the success of the Starbucks Gold loyalty program, a large number of  these programs are now in the marketplace, including such national brands as Belly, FiveStars, Perka and Fishbowl, as well as many white label products.  All tend to complement other promotional efforts, such as digital coupons and prepaid deals. Most loyalty programs not only reward returning customers with free items after a certain number of visits and/or spending, but they also help SMBs recognize customers, and to  take the personalized data from transactions to  spur further engagement with customers via immediate feedback and reviews.   The goal, clearly, is to make the SMB engagement with customers more like "Cheers"