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Business Tips
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If you own or manage a salon, you might have experienced issues in the past regarding appointment scheduling. It’s a shame, because when you own a salon and work in the industry, all you want to do is give a client an incredible hairstyle that will send him or her out of the door with confidence. Luckily, with the help of efficient salon software, you can go about your business without worrying over the tedious details that can go into scheduling. Take the experts at Taylor Reese, for instance. The entire team at their Highland Park, Illinois-based hair salon uses salon software to take care of their scheduling needs, which allows them the time to take on what really matters: the quality of a client’s haircut,

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Business Tips
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No matter where you go, places you visit or people you meet, first impressions are forever lasting and are something that are extremely important when working in a client facing industry – with hairdressing, beauty and barbering one of the most important client facing industries across India. No matter the industry, it is extremely important that clients are greeted with nothing but exceptional service every time they visit the salon, spa or barbershop. It’s the little things that count and that keep clients coming back, solidifying their loyalty to your business/brand. Here we take a look at how you can make the clients visit extraordinary from start to finish; Answer the phone within three rings. We all know that salons can sometimes be quiet noisy therefore answering

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Marketing
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Choosing the right software company and software package can be a hard decision when ensuring all your needs and wants are met. Here Darren Pick, Managing Director of Invoay Software gives his top ten tips when choosing the best brand and package for your salon. Explain what you are looking for in order to meet the goals of your business. Many people don’t realise that our packages can be tailored to their business needs and wants. Explain fully, and in as much detail as you can, what you feel is required to make your business as efficient as possible and allow your chosen company to explain how their package will work for you. Research – you can never do enough research! There are many brands

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Marketing
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Everyone loves to look their very best and no service helps to achieve the perfect look better than a hair salon does. The only problem that salons sometimes face is that they are considered a premium service, so the costs are eliminated from a budget if times for a customer get tight. Is there a way a hair salon can market their services to new clientele so that they can have a consistent level of income streaming through the door? For many hair salons, the end results are what provide the best marketing tools of all. When people know they look good, then their confidence levels soar and they’re able to do great things! If you help others accomplish their goals because you’re making their hair

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Marketing, Business Tips
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This guide takes you on a journey, from the definition of marketing right throgh to listing some tried and tested salon marketing campaigns. The benefits of salon software to your marketing capabilities as a salon cannot be underestimated. Investing in salon software gives hair and beauty salons the power to target marketing messages, review the effectiveness of campaigns and harness cost-effective ways of communication such as text messaging. This troubleshooter guide, produced by Invoay software, answers the following salon marketing questions: Why is marketing important? Who should I contact? How should I contact them? What are my obligations under Data Protection? Which marketing campaigns will work for me? What are the common pitfalls? Many thanks to our team of contributors who have made these guides possible; from industry

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Marketing, Business Tips
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Within the India a recent survey has found that 95% of the population now owns a smartphone, with an astonishing 55% looking at their phone within 15minutes of waking up in the morning. Looking more in-depth, 90% look at a text message within 90seconds of receiving them. Today, more often than not, we see clients using their smartphones at every opportunity, whilst in the salon and out and about, especially whilst using transport links. This is a prime opportunity for business to target their clients with text marketing, to increase noticeability and increase client retention. Here we look at into text marketing as a whole and how it can help engage and entice customers, resulting in increased revenue which in turn can benefit the business as

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Business Tips
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The Goods and Services Tax (GST) is a landmark reform in India’s indirect tax regime that entered the Indian economy on 1st July 2017. Most of the Salon and Spa have already begun carrying out with the impact studies to get their business to be able to adapt and accommodate its business to GST tax regime. The existing system has a greater scope for manual intervention, but GST aims to achieve a tectonic shift to a singular digitized compliance set-up. With the coming of GST, the taxpayers will pay one consolidated tax instead of the plethora of taxes including State Value-Added Tax (VAT), Central Excise, and Service Tax, Entry Tax or Octroi and a few other indirect taxes. Any owner of a Salon and Spa business is always hassled with the

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