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Marketing and Business Blog

This is where you’ll find all the latest blog news from the hair and beauty industry, including top tips, best practice and practical advice to help you build a better business. We’ll also be sharing our company news and details of any events we’ll be attending to keep you up to date with all things INVOAY.

Invoay Update, Business Tips, Salon and Spa, Salon Software, Spa Software
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Thanks to Invoay and our Reserve with Google integration, your services can be booked directly and seamlessly on both Google Search and Google Maps. You can now show a “book now” button onto your Business Profile on Google. With this, you have another quick and convenient way for your customers to book your services. All bookings and availability are automatically synchronized in real-time with your Invoay account, so you always have a complete overview of all bookings and channels, avoiding double bookings. Why Reserve with Google? Online booking at beauty salons and hairdressers has been indispensable for years. We like to brainstorm along with you about your online presence and help you to be visible in the right places. That's why we started a partnership with Reserve with Google

Business Tips, Salon and Spa, Salon Software, Spa Software
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Setting both short and long-term goals is a fantastic way to keep you and your team motivated to achieve more. Completing a series of goals, such as posting on social media once a week, can help you build good practices within the salon and maintain them Setting goals for the future can be key to encouraging a salon to develop, whether the goal is to increase your revenue by a certain amount or to redecorate the salon to breathe new life into the business. By setting a goal and then planning out what actions and changes you need to take to achieve it (in small manageable steps of course) you can find it much easier to achieve your goal. When it comes to setting goals and

Retail, Business Tips
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Using Data to Optimize Inventory PerformanceLearn the essential principles of data-driven inventory managementEffective inventory management is a skill, but it’s also a collection of processes that can be streamlined simply by using the right tools and methodologies.Following are some of the  top tips on how to manage inventory effectively within your retail business.Drive your decisions through the right reports, not predictions   Do you currently know which products are under and over stocked across each of your stores? Are you confident in which categories are selling? Having real-time reports and dashboards that allow you to gain visibility, unveil blind-spots and make data-driven decisions is a critical aspect of mastering how to manage inventory in your retail store.Unify your inventory data  There are numerous benefits from integrating inventory control processes

Retail
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If you find attracting customers is hard, holding onto them is even harder. In today's multi-brand, multi-channel shopping environment, consumers are spoilt for choice and one bitter experience is all it takes for them to defect to your competitor (or often permanently). Sometimes, just being an average experience is enough to leave customers sufficiently unimpressed – as the retail professional speaks about, customer loyalty may no longer exist. However, there is one area that flies in the face of today’s changeable, disloyal consumer, and that’s luxury. Premium brands are the masters of creating a brand culture that consumers want to follow; sometimes even if they can’t afford to buy into it. Why is this? Because luxury is best at achieving what all owners are trying to do:

Coronavirus - Covid19, Salon and Spa
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Over the past few months, the hair and beauty industry has been through a rollercoaster of uncertainty with turnover falling by 40% due to the multiple closures during the pandemic. When the country first went into lockdown, salons and spas were forced to close their doors until their reopening was allowed after some months. This reopening saw the industry adapt to new ways of working that complied with social distancing measures and track-and-trace.As COVID-19 cases began to soar in another lockdown was introduced, causing businesses to close for a time again. Businesses may have to react quickly to a tier system and wave of local lockdowns, with salons may remain open with scattered hours.In this article, we’ll get you ready to reopen your business, plus salon

Business Tips, Salon Software, Spa Software
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Software free trials may be one of the most misunderstood concepts by a serious salon and spa business owner. Maybe it’s because most salon software products provide one, so should you to take software for trial! However, be careful to avoid the main issues that relates with free salon software trials. What is a Free Salon and Spa Software Trials for your business?   A Free software trial allows your salon and spa business users to use the software product for free, during a limited period. The question is why should users benefit from the service for free? Companies providing salon and spa software offer free trials, and they see varying success rates. You have to think and decide whether is it the best for your business or

Coronavirus - Covid19
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When your Salon and Spa is under Lockdown In the eventuality that your salon and spa is forced to close, it's important to communicate with your clients in a calm and reassuring way. Encourage those who had appointments to reschedule for a date in the future when you feel you will safely be open. Hi [Customer Name], As per government advice, [Salon Name] is closed till 14th April 2020. You can call us at and for your appointment  Hi [Customer Name], [Salon Name] is now closed until further notice. Please follow the government guidelines. We will update you on when we will be available to serve you for the services.  Hi [Customer Name], While [Salon Name] is closed, we are taking purchases of Prepaid Membership Wallet. You can buy

Coronavirus - Covid19
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Personal interaction is critical to business operating into beauty and wellness. Because of this, all the owners, managers and staff may be worried about the impact that coronavirus COVID-19 could have on your business and looking to create a crisis plan. Please note that you’re not alone. Salons, spas, nails, makeup studios, and wellness clinics everywhere are making hard decisions on what to do considering the coronavirus pandemic. We’ve gathered up a few tips on what you may want to consider over the next few days and weeks.  1. Lean into pre-booking from your customers As most of the salon, spa, or wellness facility needs to close due to coronavirus, take the opportunity to encourage your loyal customers to prebook their next appointment for when you plan

Coronavirus - Covid19
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Sterilization, disinfection, sanitation… exactly what do they all mean? And how should you practice them in your hair, beauty salon or nail spa?  In general, also your salon sanitation practices are extremely important to your hair or beauty salon. The main risk is cross-contamination – either from yourself or between clients. So, what do you need to do to ensure all your tools are properly disinfected and your salon is sanitary? Is dunking them in a jar of blue disinfectant enough? According to the professional, there are actually three simple steps you need to follow – Clean; Disinfect; Dry. It’s a common misconception that throwing your tools into a jar of blue disinfectant or barricade is all you need to do to. In fact, this is only one step in the

Coronavirus - Covid19
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Whatever the type of beauty and hair business, every workplace must be a fully hygienic environment. This is extremely important in an establishment such as salon, spa, nail spa, makeup studios, eyelashes, waxing, skin and hair clinics that see so many different people passing through every day. On top of heavy footfall, working in a salon and spa environment also means that you and your team are exposed to many different clients and performing treatments everywhere from their hair and scalp to their fingernails and toenails, to their most intimate areas. With all of this in mind, as a salon and spa owner, it is imperative that excellent salon and spa hygiene and good housekeeping within your business is at the forefront of your mind, not

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Coronavirus - Covid19
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Salon, Spa, Hair, Beauty and Skin Clinics Business On account of the shutdown in India due to Coronavirus, the Government has extended various compliance due dates. The announcement for the extension was made by the Hon’ble Finance Minister Smt. Nirmala Sitharaman. Income Tax Due Date Extension FY18-19 last date for filing income tax return has been extended to 30th June 2020. For delayed income tax payment made till 30th June 2020, delayed payment on income tax will be reduced to 9% from 12%. No due date extension for TDS deposit, but delayed deposit of TDS – will attract only a reduced interest of 9% till 30th June 2020. The current rate for delayed deposit of TDS is 18%. Various other income tax due date extensions have been extended to

Business Tips, Retail POS Software, Salon Software, Spa Software
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HOW TO CHOOSE THE RIGHT SALON & SPA MANAGEMENT SOFTWARE FOR CHARTERED ACCOUNTANT (C.A) IN INDIA To succeed in the competitive salon and spa industry, you’ll need a firm grip on the finances. One of the major reasons why salon and spa go out of business is badly managed accounts. With transactions going through on a daily basis and razor-thin margins, it’s important to manage cash flow well and keep an eye on inventory, costs, and revenue. So, it's wise to think about salon accounting software before you open your salon and spa. Salon and spas do lots of their business outside conventional working hours. Lunchtimes, evenings, weekends and holidays are busy periods for most of the salon and spa. This influences the overall management of their accounts.

Salon Software, Marketing, Spa Software
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Invoay Software Redefining Salon & Spa Industry in India- Showcased “Power of Touch” at Professional Beauty Show at Mumbai (16-17 September 2019) Technology is changing salon and spa businesses, their client behaviours and structures. Salon and spa businesses must rethink their relationship with clients at every stage of the buying cycle—from discovery, transaction right up to post-purchase engagement. Whether they realise it or not, most salon and spa in today’s connected economy are already going through tech-driven transformation. What is required for salon and spa to thrive in this connected age is a leadership that understands the change and embraces it. Invoay Software, a leading salon and spa software services and technology solutions company participated as a technology partner and exhibitor at the Professional Beauty event, held

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Salon Software, Business Tips, Spa Software
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As per the market on Franchising survey, salon and spa franchising has been a significant industry sector of the Indian economy, accounting for 10% percent of retail sales across 90 industries and generating one in nine jobs. The survey, conducted by the independent agency, said that approximately 1,50,000 salon and spa franchise businesses employed over 1.8 million people and contributed to the Indian economy. One of the best ways to get a revenue share of this booming salon and spa industry is by incorporating salon and spa franchise management software in your business. Not only can salon and spa franchise management software help boost your revenue, but it can also increase business management and collaboration among your salon and spa franchise outlets located throughout the country

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